He went independent in 1975 and has worked with hundreds of artists including Ray Charles, The Rolling Stones, Miles Davis, Ike and Tina Turner, Michael Jackson, Joni Mitchell and many others.

Norman is now engaged in documentary filmmaking focusing on the exploration of the inner dynamics of the creative process. In this lecture, he will use film and video of sessions to illustrate what can be learned by observing the great creators in the act of creation, working at the higher reaches of human potential. His findings reveal that truly innovative creators have always worked in ways that are radically divergent from consensus assumptions and beliefs about the fundamental nature of how we create.