Stories that have become most important to Randy Olson involve cultures or environments that are under threat, usually from some form of commercial consumption. It’s hard to work in other cultures, and many photographers often go in and immediately focus on how visually different a foreign place looks but Randy tries to show how cultures share so much common ground. He has spent his life trying to get into the heads of the people he's photographing so he can put what they are thinking and feeling onto film. He has done this long enough that he now talks about reverse engineering this process so he can begin to see his own culture in the way another culture might see us.