Within the next few years, he worked as a major contributor to four prestigious magazines: Esquire, McCall's, Newsweek, and Show. His photographs of internationally famous personalities have appeared in many major worldwide museums and magazines. Sokolsky is the recipient of the coveted Lucy award and dozens of Cleo Awards, considered the Academy Awards of television commercials.

The prerequisites of beauty have changed over the ages.

Melvin Sokolsky will give his personal insights of how the press and media have influenced the concept of beauty over the ages.